The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.
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“…they delivered great recommendations and we saw immediate results. From my point of view, it’s been a great investment.”
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“Netconcepts helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.”
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“Above everything else, I am most pleased with the people behind Netconcepts. Throughout the entire project, promises were kept and expectations were exceeded.”
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An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.
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Marketing Today (New Zealand DMA annual conference) — Auckland, NZ
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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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“The recommendations provided throughout the audit were easy to understand and actionable.”
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HEADQUARTERS
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Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
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36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
